The goals are to provide economic development and business assistance; re-activate Broadway’s historic vacant theatres, as well as more than one million square feet of vacant commercial space and increase parking and transit options, including bringing the beloved streetcar back to Downtown Los Angeles.

 

Under the initiative, the area has already experienced a surge in new retail stores and restaurants and is becoming a focal point for creative offices and boutique hotel developments with city policies aimed at creating flexibility for the reactivation of upper floor spaces.